10 Beginner Excel Tips and Tricks for PPC Success
News flash: Excel is not just an excellent spreadsheet program used in offices across the world. Excel holds social status. […]
May 20, 2023
The Difference Between SEO, SEM & PPC
The digital marketing industry can be confusing to those who are unfamiliar with SEO, especially if they don’t know all
Optimizing Shopping Campaigns: Connecting Your Products to Google and Microsoft Merchant Centers
Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search
Social Media Advertising Case Studies That Will Inspire Your Next Campaign
Social media is and always has been unique in its ability to develop meaningful connections with users. Every day, advertisers
Types of Remarketing: Standard and Dynamic Strategies
Types of remarketing – As a marketer, we have many avenues to use to get our brand out there. In
Title Tag Optimization 101: Mastering the Art for SEO Success
When you’re ready to optimize content, start with the metadata that matters most: the title tag. Sitting in the head
How Leveraging Amazon’s Flywheel and Brand Halo Can Grow Your Business
As a new seller on Amazon’s marketplace, it can be difficult to gain traction for your products. The system is
Has Amazon Broad Match Become Too Broad?
Amazon Broad Match – The bread and butter of Amazon Ads PPC has been keyword targeting, but recent trends have
How to Build Your Amazon Ads Keyword Strategy
Amazon Ads Keyword Strategy – A key to success for Amazon Ads is having a good keyword strategy. With Sponsored
Amazon’s Launch of Video Sponsored Display Campaigns
Video Sponsored Display Campaigns – If you’ve been using Amazon Advertising for the past decade, you probably remember Product Display
