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5 Reasons You Need a Digital Advertising Agency

Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising...

Be Strategic with PPC Campaign Structure

I know what I’m proposing may be controversial to some – there are as many ways to structure Google Ads...

PPC 101: Terms to Know

What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such...

10 Beginner Excel Tips and Tricks for PPC Success

News flash: Excel is not just an excellent spreadsheet program used in offices across the world. Excel holds social status...

The Difference Between SEO, SEM & PPC

The digital marketing industry can be confusing to those who are unfamiliar with SEO, especially if they don’t know all...

Optimizing Shopping Campaigns: Connecting Your Products to Google and Microsoft Merchant Centers

Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search...
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