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When you’re ready to optimize content, start with the metadata that matters most: the title tag. Sitting in the head of the page’s HTML code, the title tag plays an out-sized part in the search engine optimization (SEO) for each page. Traditionally, the title tag appeared in the search engine result pages (SERPs) as the […]
The digital marketing industry can be confusing to those who are unfamiliar with SEO, especially if they don’t know all the acronyms and platforms. When I first started in the paid search industry in 2018, I thought my friend who told me about Infinite Prime worked in “paperclip” marketing because she kept talking about pay-per-click. […]