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Amazon Broad Match – The bread and butter of Amazon Ads PPC has been keyword targeting, but recent trends have made us wonder if that dominance is coming to an end, particularly with broad match keywords. If you’re unfamiliar with the different match types, I would recommend reading What Are the Different Amazon Match Types […]
Amazon Ads Keyword Strategy – A key to success for Amazon Ads is having a good keyword strategy. With Sponsored Products and Sponsored Brands campaigns, keyword targeting is normally the first chance you have for potential customers either to click on your product detail pages or on your brand storefront. Brainstorm Branded and Non-Branded Keywords […]