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Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and can be crucial to your Google Ads marketing efforts. Before we start dissecting Google Ads view-through conversions and their role in paid search, let’s first get a basic understanding of […]
Target ROAS for Branded Campaigns – Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way. Bidding algorithms are extremely effective at knowing where traffic is converting best, in ways a human simply can’t keep up with. That said, machine […]
Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising clients want and what they need a Digital Advertising Agency? Recently, we have had a handful of advertisers ask us to prove our value and tell them why they should keep paying us a monthly […]
I know what I’m proposing may be controversial to some – there are as many ways to structure Google Ads accounts and campaigns as there are account managers – but I’ve been managing Google Ads accounts for more than 19 years. So I feel like I’ve got some expertise in this area. PPC Campaign Structure: […]