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Running pay-per-click ads and optimizing for organic search with search engine optimization ( PPC and SEO ) at the same time produces more clickthrough and revenue than practicing either individually. The effect is akin to a 1+1=3 equation, where the sum of the parts is greater than what you would expect to earn simply by […]
Target ROAS for Branded Campaigns – Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way. Bidding algorithms are extremely effective at knowing where traffic is converting best, in ways a human simply can’t keep up with. That said, machine […]
The digital marketing industry can be confusing to those who are unfamiliar with SEO, especially if they don’t know all the acronyms and platforms. When I first started in the paid search industry in 2018, I thought my friend who told me about Infinite Prime worked in “paperclip” marketing because she kept talking about pay-per-click. […]