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Social media is and always has been unique in its ability to develop meaningful connections with users. Every day, advertisers strike gold with impactful Social Media Advertising that change the way customers think about and interact with brands. This is true even for ads, as social media drives results otherwise unreachable through other advertising tactics. […]
Types of remarketing – As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have several different channels at our disposal, from Search ads and Shopping ads to the almost neglected Display ads (known as Microsoft Audience Network Ads – MSAN […]
When you’re ready to optimize content, start with the metadata that matters most: the title tag. Sitting in the head of the page’s HTML code, the title tag plays an out-sized part in the search engine optimization (SEO) for each page. Traditionally, the title tag appeared in the search engine result pages (SERPs) as the […]
As a new seller on Amazon’s marketplace, it can be difficult to gain traction for your products. The system is inherently set up to reward longer-term sellers with history and a strong brand reputation on Amazon. Taking advantage of theFlywheel and Brand Halo can help you break through to a more profitable future. The issue […]
Amazon Broad Match – The bread and butter of Amazon Ads PPC has been keyword targeting, but recent trends have made us wonder if that dominance is coming to an end, particularly with broad match keywords. If you’re unfamiliar with the different match types, I would recommend reading What Are the Different Amazon Match Types […]
Amazon Ads Keyword Strategy – A key to success for Amazon Ads is having a good keyword strategy. With Sponsored Products and Sponsored Brands campaigns, keyword targeting is normally the first chance you have for potential customers either to click on your product detail pages or on your brand storefront. Brainstorm Branded and Non-Branded Keywords […]
Video Sponsored Display Campaigns – If you’ve been using Amazon Advertising for the past decade, you probably remember Product Display ads. They were expensive to use, and advertisers had very little control over audience lookbacks and the use of creatives. Over the past few years, Product Display ads have evolved into the more robust Sponsored […]
In true Amazon fashion, the dates for Amazon Prime Day 2023 are not announced yet, but we do have deadlines for the Deals, Promotions, and Coupons that brands need to meet in time for the e-commerce site’s largest sales event after Black Friday and Cyber Monday. So if you sell on Amazon and want to […]
When advertising on Amazon, it is crucial to remember that your job isn’t done once you’re able to get potential customers to your Amazon listings. You need effective and interactive content on your product listings to not only encourage potential customers to add your item to their carts but also to prevent them from clicking […]
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