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Microsoft Multimedia Ads are the latest responsive ad format offered on Microsoft Bing.com search pages. This new option provides an opportunity for advertisers to showcase their brand and products with a rich ad format. Multimedia Ads are designed to combine your assets like images, headlines, and descriptions with the power of machine-learning technology to deliver […]
Target ROAS for Branded Campaigns – Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way. Bidding algorithms are extremely effective at knowing where traffic is converting best, in ways a human simply can’t keep up with. That said, machine […]
Keeping your website up to date with relevant content is a great way to improve and sustain your search engine rankings, and one way to do this is through a finely tuned blog. How Blogging Benefits SEO? Countless websites will produce monthly, weekly, or even daily blog content to stay relevant to Google’s algorithm (in […]
The other part of this online shopping craze that has become second nature to us is Amazon Sponsored Display advertising. Just as the pandemic hit, Amazon geared up to roll out a whole new campaign type in their self-service portal. The timing could not have been more perfect for Amazon and its advertisers. Amazon Sponsored […]
Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising clients want and what they need a Digital Advertising Agency? Recently, we have had a handful of advertisers ask us to prove our value and tell them why they should keep paying us a monthly […]
I know what I’m proposing may be controversial to some – there are as many ways to structure Google Ads accounts and campaigns as there are account managers – but I’ve been managing Google Ads accounts for more than 19 years. So I feel like I’ve got some expertise in this area. PPC Campaign Structure: […]
What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such as Google, Microsoft, Amazon, Facebook, and Yahoo and pay the publisher a fee every time their ad is clicked. Learn PPC Terms and Become a Pro in Online Advertising PPC is a great way for […]
News flash: Excel is not just an excellent spreadsheet program used in offices across the world. Excel holds social status. It comes with bragging rights, memes, and infinite possibilities. The cells can imprison you inside their endlessness or set you free into a pasture of unimaginably large opportunity. Excel Tips and Tricks for PPC: A […]
The digital marketing industry can be confusing to those who are unfamiliar with SEO, especially if they don’t know all the acronyms and platforms. When I first started in the paid search industry in 2018, I thought my friend who told me about Infinite Prime worked in “paperclip” marketing because she kept talking about pay-per-click. […]
Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search campaigns are still the king when it comes to lead generation, e-commerce businesses must be optimized for both Search and Shopping campaigns. So how do you optimize for a campaign that doesn’t use keywords? Google’s […]