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Are you looking to increase your profits on Amazon? Have you considered using Pay-Per-Click (PPC)? PPC is a powerful tool to help you maximize your success on the world’s largest online marketplace. Our guide to Amazon PPC will give you all the information you need to get started and make sure your ad campaigns are […]
Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and can be crucial to your Google Ads marketing efforts. Before we start dissecting Google Ads view-through conversions and their role in paid search, let’s first get a basic understanding of […]
Running pay-per-click ads and optimizing for organic search with search engine optimization ( PPC and SEO ) at the same time produces more clickthrough and revenue than practicing either individually. The effect is akin to a 1+1=3 equation, where the sum of the parts is greater than what you would expect to earn simply by […]
Facebook Ads with Instagram Reels – An effective creative strategy is the heart of any impactful Facebook advertising campaign. No one quite knows the secret to the perfect creative strategy, but one thing is for sure: Facebook users love seeing videos in their feed. Producing more substantial results than alternative formats available to Facebook advertisers, […]
Congratulations, you’re starting a new search engine optimization (SEO) program. Things Before SEO: How to Plan and Execute a Winning Strategy Now is the time to plan ahead and make sure that all of the pieces are in place to make that program successful. Follow these seven steps to get started on the right foot. […]
Broad Match in Smart Bidding – So your Target ROAS (tROAS) Smart Bidding Search campaigns are doing well; that’s good to hear. But if you’re like most people, you want that campaign-y goodness to expand and grow so you can get even more robust performance out of those campaigns. You can try toggling the lever […]
ROAS Vs Volume – Whether you are a seasoned advertiser or a newbie to marketing, you are likely keenly aware of the metric for return on ad spend — also known as ROAS. Working in paid search, we hear this word used constantly. Simply put, ROAS is the amount of revenue your business earns for […]
Google has been busy: Over five weeks in June and July, the search giant released at least seven algorithm updates. Google Algorithm Updates: Best Practices and Tips The change in rankings for some websites was imperceptible to most, but a couple changed the face of Google’s search engine results pages. Check out the seven updates […]
With more than 200 million Amazon Prime subscribers, the Amazon marketplace has become an increasingly important channel for many ecommerce businesses. According to eMarketer, over 63% of U.S households will be Amazon Prime members by the end of 2021. Before Selling on Amazon: 7 Tips and Tricks Need to Know This is up from 60% of […]
Google Smart Bidding – Google continues to develop multiple enhanced machine learning features within their advertising platform with advanced Smart Bidding strategies that can better optimize towards different business goals across your campaigns or bidding portfolio. They include: *Target CPA and Target ROAS strategies are migrating into the Maximize Conversions and Maximize Conversion Value […]